About
We believe that a beautiful life is more than well-crafted design; it’s the laughter in the living room, the fragrance from the kitchen, and the way you feel when you slip into that fabulous frock. We're here to provide you with the resources needed to make that all your own. Founded in 2010, Rue has expanded from a bimonthly digital lifestyle magazine to your daily source for all things inspiring. Join us as we guide the way towards your most beautiful life.
Meet the Team
The team at Rue delights in scouring the globe for inspiration to bring to our readers. Fueled by strong coffee and an insatiable desire for all things beautiful, we believe our personal style is reflected in both our shoes and our sofas, and more than anything- that the best ideas are found when you close your eyes and open your heart. Meet the gals who make Rue happen:
Crystal
Who She Is: Crystal Gentilello, Founder & Editor-in-Chief
Why We Love Her: Launching a publication of your own is no easy feat, so we love a gal who makes it look like a breeze. Crystal originally discovered her penchant for interiors as a little girl when her parents’ decorator came over one day, surprised to see the perfectly styled sitting room, and asked who they’d hired while she was away. When Crystal’s mother pointed at her ten year old daughter, they knew they had a budding decorista on their hands. When she’s not decorating every place she can get her hands on, you can find Crystal wining and dining her way through the city. And if she takes you to an Italian restaurant, don’t be surprised when she busts out in the fluent Italian she perfected during her three-year stint in Rome. As the driving force behind Rue, Crystal provides the vision and voice for the magazine. Plus, she’s always ready to rally the team and celebrate Rue’s success with a glass of champagne. Cheers to that!
Maia McDonald
Who She Is:
Art Director
Why We Love Her: With design experience at Shopbop and Williams-Sonoma, Maia found her stride at Rue… and makes everything oh-so-gorgeous in the process. She’s our resident pro at finding hidden gems- from good food to brilliant boutiques, and can often be seen mingling at events or inspiring her 1.8 million Pinterest followers.
Victoria de la Camara
Who She Is:
Style Editor
Why We Love Her: Her keen eye for cutting edge fashion, art, and design adds an element of effortless style to everything she touches. Victoria, formerly with Jonathan Adler, is most likely to be found traveling the globe in search of the latest trends in decor and fashion and feeding her endless case of wanderlust.
Kelli Ryder
Who She Is:
Associate Editor
Why We Love Her: Kelli comes from a boring (her words, not ours) background in e-commerce. She ventured into blogging when she decided to take a yearlong hiatus from shopping and chronicle the entire thing. Kelli’s back to shopping and now writes about style and design on Rue. She’s often spotted enjoying a mimosa with a long list of blogs to catch up on.
Katherine McEachern
Who She Is:
Marketing Associate
Why We Love Her: This Southern girl is a jack-of-all-trades. Whether she’s lending her marketing expertise to Rue, designing her own handcrafted jewelry line, or studying up on sustainable design- this gal is always on the go. She spends the little free time she has crafting and DIYing up a storm. Did we mention? If you need tips on where to find the best vintage jewelry, ask Kat!
Candace Kalasky
Who She Is:
Web Coordinator
Why We Love Her: Her enviable tech skills are awe-inspiring, and we’d be lost without her! In addition to making Rue run, she owns Lovestru.ck Weddings + Events, which is perhaps the world’s cutest planning boutique. When she’s not coding for Rue, she enjoys running, reading, and trying new recipes with her husband. Oh, and she’s an excellent hoola-hooper to boot!
