Fans of the noble art-form of correspondence, of letterpressed paper and monograms, will be excited to know that Sugar Paper, the West Coast’s most well-known chic stationery brand has opened its second brick-and-mortar location, this time in Newport Beach.
“This feels like a natural next step for the brand as I grew up in Orange County and spent many summers sailing in Newport Harbor,” said Sugar Paper co-founder Chelsea Shukov, “the ambiance of Lido Marina Village aligns perfectly with the Sugar Paper customer.” Having partnered for a second time with LA design studio, STUDIO LIFE.STYLE, they were able to bring their ideal retail concept to life. The idea was to create a white jewel box to present their complete line. The team at STUDIO LIFE.STYLE gave the space an airy feel with white oak floors and bright white walls. The cabinetry was custom-made to create attractive displays, including a wrapping and monogramming station. The brass wall sconces and patterned pillows were sourced from Serena & Lily, giving the space a hint of warmth and a personalized touch.
Beyond the beautiful design of the store, this Newport Beach location will offer exclusive same-day monogramming. You can browse Sugar Paper’s full assortment, bespoke stationery albums, all presented in a way that will help give any occasion the style and gravitas that you’re looking for. If you are not specifically interested in taking home some stationery, they also have an assortment of coffee table books, scented candles and home accents that will have you browsing the store for longer than expected.