Designer Alison Koch has over 15 years of experience at some of the most prestigious firms in California. 3 years ago, she put down roots in Los Angeles and decided to open her own firm. Outfit Home began as a passion project in her living room, but quickly expanded. The designer gained notable Hollywood clientele – both commercial and residential. Outfit Home has continued onward and upward, most recently in the form of a brick & mortar retail store. Today, we’re touring the stylish space – filled with vintage and one-of-a-kind pieces of furniture, fine art, and accessories – and learning more about Alison’s path thus far:
Tell us about Outfit Home. What was the original vision of the company?
We are an interior design firm with a brick and mortar store specializing in vintage furniture, art and hand made accessories.
I worked for a designer in San Francisco for over a decade and spent a lot of time shopping in New York, I always loved the smaller vintage boutiques. When I moved to Los Angeles and started my own design firm, I also did some furniture buying for an online vintage clothing store, this experience inspired me to open my own small boutique.
What prompted the transition to brick & mortar?
I was running Outfit Home out of my tiny apartment in Hollywood. My living room was an office, a furniture storage area, sample library, and impromptu conference room. It was definitely time to expand.
Tell us a bit about the shop. Where is it located?
Outfit Home carries one of a kind items made by local artists along with vintage furniture and collectable art. We are located in Hollywood on Gardner Street on the way up to Runyon Canyon. The space was previously a run down plumbing supply store but it had tons of potential, great neighbors, and was the perfect size for a small storefront with offices in the back.
Tell us about some of the artisans and products featured. Any favorites?
Lots of favorites! We collaborate with todosomething for all of our custom furniture pieces. My favorite is a wall-hung plywood cabinet with metal doors that we currently have on display in the shop. We just started carrying furniture from J1 Studio, an inventive furniture maker I really love, based in LA. We also have incredible collectable art from Heather James; the Luc Bernard abstract oil paintings are gorgeous.
We are huge fans of the Outfit Home aesthetic. In your own words, how would you describe it?
I’d say my personal aesthetic is fairly minimal which is reflected in the store. The Outfit Home spaces we create have a more warm, curated feel. Our main goal is to create a space that carries our stylistic DNA and yet feels personally tailored to every client.
This all seems so instinctive for you! When did you first discover your love of design?
Probably when I got my own room at about age 11. I started moving my furniture around, painting cabinets, collecting things, and making my own art to decorate walls.
Running a business is no small feat. What is the accomplishment you’re most proud of?
I’m proud of the store, its constantly evolving which is really exciting. I’m also proud really of the creative folks I work with and the interiors we create for our clients.
What’s next for Outfit Home?
I would like to continue to collaborate with local artists to make one-of-a-kind pieces for the shop. And to always keep pushing the limits of our design work for clients.
We’ll be admiring your progress (and portfolio!) every step of the way.
Click through the slideshow for a closer look at Outfit Home.