When Serena Dugan and Lily Kanter, the dynamic founders behind lifestyle and home décor company Serena and Lily decided to open their first brick-and-mortar store, they knew it would be no ordinary shop. Instead, they launched the Serena & Lily Beach Market, an idyllic destination itself, located in the upscale escape of the Hamptons.

“We’re so captivated by the artist colonies that formed here in the 60s. There’s a creative spirit and romance there that we’re tapping into,” Serena cites as inspiration. “And it’s also just about celebrating the natural beauty and mystique of the area.”

Offering 3,200 square feet of bedding, custom upholstery, furniture, décor, tabletop, and outdoor living, the Beach Market displays products currently sold online. In addition, there is a selection of in-store only seasonal merchandise such as hand-selected vintage items and surfboards painted by Serena. There is a separate KIDSHOP with bedding, games and unique items for baby and kids and a design area for customers and interiors designers that includes fabric swatches, paint colors and other resources.

In addition to the opening of the shop, Serena & Lily has launched an accessories collection that includes totes, beach bags, and pareos now available in store as well as online. So even if you are headed to the local pool instead of the Hampton’s, you can still soak up the sun in style.